China Fuels Olive-Oil Rush

Wealthy Chinese consumers are switching to olive oil for cooking, fuelling spending on imports and spurring companies to snap up olive groves in Australia. As Simon Hall and Robb M. Stewart report:

Buying has been driven by shoppers looking for prestigious and healthy products that aren’t tainted by domestic food safety scandals at home. A raft of advertising campaigns showcasing the benefits of the oil not traditionally used in Chinese cuisine is also boosting demand at the expense of other cooking oils.

China spent $184 million on imported olive oil last year, 9.3% more than in 2012 and up from just $1 million a decade earlier.

Extensive television advertising by Chinese importers and foreign trade-promotion bodies on its uses—extra-virgin for drizzling or lower-temperature cooking, regular olive oil for higher-heat frying–and the opening of hypermarkets in second- and third-tier cities across the country stocking overseas foods has helped drive sales, even though olive-oil import volumes are less than 1% of those of palm oil.
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