Newspaper printing enterprises affected

In recent years, the rapid development of new media at the same time, the traditional media subject to severe shock is an indisputable fact. Reducing newspaper circulation declines, advertising print runs down a ripple effect for newspaper printing enterprises. According to the reporter's interview, printing enterprises in 2013 newspaper print runs is still a elegy. How to adhere to the main business of newspaper printing enterprises how to survive, pluralistic development, and to explore the focus of newspaper printing enterprises.

"This year the total will drop in newspaper printing." Although the annual statistics should be released until next March, director of the office of the printing Committee China Press Association Ma Kaiwu has been very firmly told reporters that this year's situation. According to Chinese Press Association statistics, in 2008 years, experienced a decline in 2009 and 2010, 2011 years of growth, the 2012 national newspaper annual total amount dropped close to 3%. Newspaper printing enterprises with the difficult development of newspaper into shock adjustment period.

The newspaper print runs down first reflects the reduction in newspaper printing layout, some more than 100 in the past version of the newspaper is now in season at most only more than 80 edition, the weekend edition of down to 20 or even 16 version to previously unimaginable.

In the newspaper print runs down at the same time, the newspaper every year talks with Indian enterprises, constant pressure wages. In response, some Indian enterprises choose is constantly adjust the structure, not only develop the newspaper printing, and excluding money business. For example, by expanding the newspaper business, Xinhua printing company newspaper accounts for more than 70%. As another example, has always attached importance to newspaper business south newspaper printing company printing business volume growth this year, as of November volume increased by 4%, production increased 5%.