Application of the promotion to attract brand personality

"Customized dramatically increases the product category, with limited edition scheme; personalized bring related sales pattern; at the same time can satisfy the market timely, seasonal delivery." Feng Hanquan is a summary of the digital printing brings to the traditional package mode change. The application scheme of personality promotion also changed many brand products sales strategy.

Since 2008, Coca Cola Co have been explored in the personalized products packaging. This year, HP help Coca Cola Co completed a personalized brand promotion activities the largest ever -- printing service providers use HP Indigo digital printing machine realizes 800000000 high-quality personalized label production, the scope of activities involving 32 countries. "This is a great challenge to traditional firms, they had a job a few months will not change." Feng Hanquan said.

To provide personalized packaging and product promotion through digital printing, this new marketing strategy to attract a lot of brands. For example, Heineken launched "you HeineKen" activities in Europe since 2009, has been 4 years of trying, gradually to a new generation of consumers familiar with the consumption patterns and concepts. Also, the European Wine brand Jiamei annually produced a new Wine, products need the right image combined with the market. "Marketing plan choice is every year through design competition creative art exhibition, promotion of new Wine, HP provides all kinds of new design for it, this made the Wine specific brand, the packaging and Wine a direct association, brand loyalty is effectively improved." Feng Hanquan said.

L'Oreal combines film products launched toy story, automobile general mobilization of packaging products, Kimberly through the online platform to allow consumers to buy personalized online paper towels, obtain the good market feedback. Personal care products, professional health care products launched the digital printing and packaging can effectively reduce inventory, reduce pollution. How to use the digital printing technology, to provide packaging solutions and contributing to a marketing plan for brand business, give the products "made" value, is the domestic printing service providers should focus on thinking.