tabs of brochure

 Something as simple as adding tabs to your brochure can have an immediate effect in terms of usability and navigation. And combining tabs with a strong, confident use of colour and striking typography means that it can look good too.

The packaging has been more and more significant

With the new century coming in. International trade long speed development, packaging and new materials, new function is developing rapidly. Packaging as a "silent salesman", its status is becoming more and more obvious, in the economic globalization today, packaging has become part of the commodity can be divided. Packaging and role in the production, circulation, sales and consumption of more important, packaging design will directly affect the product sales. Therefore, the world today than in any previous period pay more attention to packaging design.

Pinterest's top pins of 2013 involve bacon, 3D printing

Picture-sharing social-media site Pinterest has combed through its overload of visual archives and named the top trending pins of 2013. Mercifully, the mason-jar wedding centerpiece trend seems to have died down a bit.

There are some interesting items tucked into the various categories. For example, meatball bubble biscuits make a surprising appearance as a top recipe pin despite looking like dinosaur eggs. Judging by the sheer amount of melted cheese, chocolate, bacon, and taco cupcakes, Pinterest users aren't too obsessed with counting calories.

The realm of technology is represented, showing a popular interest in waterproof devices, 3D printing, smartwatches (particularly the Neptune Pine), and a transparent iPad concept. An incredibly long pin showing the most popular WordPress plug-ins also made the top trending list despite a clear lack of eye-candy visuals.

While Pinterest is notorious for wedding-planning photos, the geek world still has its place on the site, with "Doctor Who" and "The Hobbit" pins beating out the competition. Actor Nathan Fillion puts in an appearance with a visual shout-out to nerd girls. We love you, too, Nathan.

It's hard to determine what the top pins say about our online society, other than that there is an incredible amount of diversity of interests. You could attempt to craft a Frankenstein pin that would hit on a host of the hot topics, but it would come out looking like a bowtie-wearing historic Japanese female warrior eating a 3D-printed churro waffle at a geothermal spa in Iceland.The online world's obsession with cute things spills over onto Pinterest, with a yawning kitten and a pile of puppies hitting the top list. A couple of jellyfish also made the cut, so it's not all about things with fur. In other news, Pinterest users are into hipster haircuts for guys, unicorns, and writing on their washing machines with dry-erase markers.

Application of the promotion to attract brand personality

"Customized dramatically increases the product category, with limited edition scheme; personalized bring related sales pattern; at the same time can satisfy the market timely, seasonal delivery." Feng Hanquan is a summary of the digital printing brings to the traditional package mode change. The application scheme of personality promotion also changed many brand products sales strategy.

Since 2008, Coca Cola Co have been explored in the personalized products packaging. This year, HP help Coca Cola Co completed a personalized brand promotion activities the largest ever -- printing service providers use HP Indigo digital printing machine realizes 800000000 high-quality personalized label production, the scope of activities involving 32 countries. "This is a great challenge to traditional firms, they had a job a few months will not change." Feng Hanquan said.

To provide personalized packaging and product promotion through digital printing, this new marketing strategy to attract a lot of brands. For example, Heineken launched "you HeineKen" activities in Europe since 2009, has been 4 years of trying, gradually to a new generation of consumers familiar with the consumption patterns and concepts. Also, the European Wine brand Jiamei annually produced a new Wine, products need the right image combined with the market. "Marketing plan choice is every year through design competition creative art exhibition, promotion of new Wine, HP provides all kinds of new design for it, this made the Wine specific brand, the packaging and Wine a direct association, brand loyalty is effectively improved." Feng Hanquan said.

L'Oreal combines film products launched toy story, automobile general mobilization of packaging products, Kimberly through the online platform to allow consumers to buy personalized online paper towels, obtain the good market feedback. Personal care products, professional health care products launched the digital printing and packaging can effectively reduce inventory, reduce pollution. How to use the digital printing technology, to provide packaging solutions and contributing to a marketing plan for brand business, give the products "made" value, is the domestic printing service providers should focus on thinking.

The sixth China paper packaging printing Expo

Held in Suzhou International Expo Center sixth China paper packaging printing Expo, appearance of the equipment on board printing slotting die-cutting or printing after folded, paste box, counting, packaging, the main face of all kinds of carton factory after processing, suitable for all kinds of three layer, five layer corrugated board. According to the introduction, this equipment adopts folding design, in the process of folding box, paper under the action of gravity, drooping naturally into a 90 degree molding; viscose paste the tongue in the boxes below, not easy to bounce; transmission belt not paste tongue force, not easy to form the price scissors. The machine speed fast, strong rigidity, high degree of automation, in just a few minutes, and with no crushing paper feeding mode. The device of glue dosage is only half the traditional model, the glue will not overflow the rubber surface and solid paste, machine efficiency is the traditional equipment 3 ~ 5 times, both to help customers control costs, but also greatly enhance the equipment efficiency and output rate. The device is also provided with a folding correction correction device unique, boxes, boxes of regular high qualified rate. This machine is in the leading position in the domestic similar products, filled a gap in the high-end models, and is comparable with the same products in Japan, Taiwan area.

digital books

 Knowing who and what is Ricoh, I do tend to believe this study has distinct chances of being somewhat biased. From my experience, readers belong mainly to the older generations (people over 35) and they generally do not like reading on electronic machines. The very young and young generations (10 to 30) are not very interested in books, or reading in general. They even tend to skip required reading at school, in favor of book reports copied from the Internet. At any rate, investing in a roll fed digital (or any digital for that matter) is for the time being not a very good idea. As a matter of fact, investing in new equipment right now is like purchasing a computer at the begining of the 1980's. It would be obsolete in a year or even worse, the whole technology it's based upon would be entirely discontinued. We all agree that the printing plant of say... 50 years from now, will probably be a digital book production line that will print literally on demand single copies of books as per customer's request. However this is a thing of possibly, the very distant future. Mainly beacause publishers are also reluctant to expand into the digital books domain, since digital books can be very easily lend, borrowed, or given away, in original or in copy, which by all means is not easy to do with a printed book and can have most unwanted effects on their revenues. Also, as odd as it may seem, the persistence in time of electronic media, the substrate of the electronic book, is currently much below that of a printed book, measuring in years while a printed book will last decades if not centuries. It's most disturbing to find the (say) flash stick upon which you had a whole library of 500 volumes is no longer readable or most of the pages are garbled gibberish. People are generally not in favor of reading online (as in digital borrowing libraries). They would like to have something tangible in exchange for their money. In my opinion, we'll probably have a substantial amount of paper books being printed 30, maybe even 50 years from now. The largest adoption however in the range of digital seems to be for audio books. People seem to like to extensively use them, mainly in cars during driving from home to work and back. In this case though, we're talking mainly technical, job related of personal improvement audio books, not fiction or general literature.

Newspaper printing enterprises affected

In recent years, the rapid development of new media at the same time, the traditional media subject to severe shock is an indisputable fact. Reducing newspaper circulation declines, advertising print runs down a ripple effect for newspaper printing enterprises. According to the reporter's interview, printing enterprises in 2013 newspaper print runs is still a elegy. How to adhere to the main business of newspaper printing enterprises how to survive, pluralistic development, and to explore the focus of newspaper printing enterprises.

"This year the total will drop in newspaper printing." Although the annual statistics should be released until next March, director of the office of the printing Committee China Press Association Ma Kaiwu has been very firmly told reporters that this year's situation. According to Chinese Press Association statistics, in 2008 years, experienced a decline in 2009 and 2010, 2011 years of growth, the 2012 national newspaper annual total amount dropped close to 3%. Newspaper printing enterprises with the difficult development of newspaper into shock adjustment period.

The newspaper print runs down first reflects the reduction in newspaper printing layout, some more than 100 in the past version of the newspaper is now in season at most only more than 80 edition, the weekend edition of down to 20 or even 16 version to previously unimaginable.

In the newspaper print runs down at the same time, the newspaper every year talks with Indian enterprises, constant pressure wages. In response, some Indian enterprises choose is constantly adjust the structure, not only develop the newspaper printing, and excluding money business. For example, by expanding the newspaper business, Xinhua printing company newspaper accounts for more than 70%. As another example, has always attached importance to newspaper business south newspaper printing company printing business volume growth this year, as of November volume increased by 4%, production increased 5%.

Cheap is the misunderstanding of saving print cost

In many business users in mind, is a sign of cheap and save, in order to save costs must goods than the three, buy the cheapest supplies. Bring this way of thinking was serious, can say, where was significantly lower than the printing supplies market price, generally have problems, such as low original supplies are likely to be counterfeit products, low-cost generic supplies is the probability of inferior products are very high. Even if the purchase is not fake and shoddy products, because supplies products many specifications on the market, which have large capacity supplies products and normal commercial products, but also has a small volume sample products, and low prices often means supplies capacity decreases, although the purchase price is low, but because the material capacity is small, but will make the single page printing costs. Therefore, the blind pursuit of low prices is clearly inappropriate, because in a mature market environment, only the appropriate price in order to guarantee the quality of products and capacity.

Double sided printing

With double-sided printing technology related issues (such as printing quality, rubbed against dirty etc.) gradually resolved, double-sided multi-color printing equipment, printing equipment manufacturers has become a part of the main equipment. Especially the high efficiency by the majority of users welcomed. At present, double-sided printing is mainly concentrated in the flip and not over two technical. For the domestic market, without turning offset printing equipment will be more and more popular with users. At present, almost all of the international companies are all introduced double-sided printing equipment characteristic. Such as Heidelberg Speedmaster SM52 at turning printing machine and its new exhibited at drupa2008 with a paper flip device Speedmaster XL105 double-sided printing machine, KOMORI LithroneS40SP, Akiyama new product MEGAJp5p540DC+RF of 5+5 open color sheetfed double-sided multi-color offset printing machine.

Dubai has become an important springboard into the Gulf market China Company

The United Arab Emirates and China trade relationship is very close, the bilateral trade volume increasing at the rate of 10%. The United Arab Emirates, Dubai became an important springboard China Company into other Gulf market.

From the UAE "Gulf News" reported on December 3rd that, in this Tuesday to Thursday, Chinese Home Furnishing exhibition held in Dubai International Convention and Exhibition center. China Council for the promotion of international trade representative Zhang Xijing (transliteration) said in the show, China and the United Arab Emirates trade relations to further strengthen over the next five years, the bilateral trade volume will grow 10% annually

The bilateral trade volume increased from $3800000000 in 2003 to $40000000000 in 2012. In 2013, the bilateral trade volume will reach $42 to $4300000000.

A total of 1000 Chinese exhibitors participated in the exhibition, mostly small and medium sized enterprises. The exhibition exhibited a total of more than 50000 kinds of products. Dubai international cooperation and development minister Shaikha Lubna Al Qasimi said: "Chinese is one of the largest trade partner of the United Arab emirates. We welcome all kinds of China Company to UAE exhibition. Some companies in the exhibition and the United Arab Emirates local furniture and other Home Furnishing supplies company established a cooperative relationship. This is fourth years in the exhibition, in terms of the number of exhibitors, the exhibition scale has doubled."

Many exhibitors said, the bay area of the market is very good, Dubai is an important channel to enter other markets in the gulf. The Dubai market has been very mature, most of the local procurement business is wholesale company.

Mr. Zhang from Shanghai Home Furnishing products company Z&Z Arts and Crafts said, purchases the UAE market total sales company international 20%. Now the company is committed to looking for distributors in Saudi arabia.

In the Gulf, the UAE is one of the most important export destination Chinese. China exports to the UAE's products include home appliances, automobiles, building materials, machinery, toys and so on. And Chinese from the United Arab Emirates imported dates and other agricultural products. At present, many China Company set up office in Dubai. The good investment environment, law and policy flexibility. In Chinese, the United Arab Emirates investors to invest in the hotel and port construction.

Xiao Bian understand that, in many countries of the Middle East, the United Arab Emirates is a more liberal Islamic countries, in order to attract foreign investors, active commercial atmosphere, the United Arab Emirates on the original Islamic law are greatly modified, and the development of the foreign investment law is very attractive. The United Arab Emirates trade, tourism, logistics industry is very active. Dubai also set up special Jeb Ali Free Trade Zone, in the region, the Foreign capital company to set up the threshold is very low, enjoy various preferential policies.

AMERICA’S FIRST BOOK

 Today, Sotheby’s will auction a copy of the first English-language book printed in America. “The Whole Booke of Psalmes,” or the Bay Psalm Book, as it is now known, is expected to sell for between fifteen and thirty million dollars, which would make it the most expensive book in the world.

The current record for the highest-priced printed book is not a Gutenberg Bible or a First Folio of Shakespeare but a copy of John James Audubon’s “Birds of America,” which sold for $11.5 million in 2010. The Bay Psalm Book is older and now rarer than Audubon’s catalogue of fowl; only eleven of the original seventeen hundred copies survive.

Translated directly from Hebrew into English, the Bay Psalm Book was printed in Cambridge, Massachusetts, in 1640, less than twenty years after the Mayflower left Plymouth, England. It was the first book printed on the Puritan minister Joseph Glover’s press, the first such device to make the journey across the Atlantic. Although Glover died during the 1638 crossing, his widow, Elizabeth, inherited the press and saw to its installation. She established America’s first print shop in a little house on what is now Holyoke Street in Cambridge.

While Stephen Day is generally credited with printing America’s first book, he was only the operator and overseer of Elizabeth Glover’s press. The press was nothing remarkable, and the crude materials and nascent talents of its operators are reflected in the blurred type and typographical inconsistencies in its surviving books, of which the Bay Psalm Book is no exception. Take, for instance, that most essential of words: “PSALM,” which appears that way on the left-hand pages but is spelled “PSALME” on the right-hand pages.

The colonists brought many Psalters with them to the New World, but they quickly found those printings lacking. The hundred and fifty Psalms were divided among “thirty pious and learned Ministers” who labored to produce a verse translation that would be more faithful to the original Hebrew. Their efforts yielded the 1640 version that would become the Bay Psalm Book, which was then revised and reprinted nine times in the seventeenth century alone. The preface to the first edition, the one to be auctioned, states apologetically,

If therefore the verses are not alwayes so smooth and elegant as some may desire or expect; let them consider that Gods Altar needs not our pollishings: Ex. 20. for wee have respected rather a plaine translation, then to smooth our verses with the sweetnes of any paraphrase, and soe have attended Conscience rather then Elegance, fidelity rather then poetry in translating the hebrew words into english language, and Davids poetry into english meetre.
There already one sees the peculiar poetry of erratic spellings and capitalizations that makes the Bay Psalm Book so charming, so authentically early Americana.

Not surprisingly, as it prepared for today’s auction, Sotheby’s has displayed the book with its pages opened to the Twenty-third Psalm. Look to those familiar verses and you can see just how strange the translation is, even relative to the King James Version, which had been completed just thirty years earlier, in 1611:

The Lord to mee a shepheard is,
want therefore shall not I,
Hee in the folds of tender-grasse,
doth cause mee downe to lie:
To waters calme me gently leads
To my ear, the shepherd is still caring and careful, but those “folds of tender-grasse”? Just down the street from where the Bay Psalm Book was printed is Harvard Yard, itself once a pasture for sheep and cattle. “Green pastures” might well have been most familiar, but the Bay Psalm Book translator’s desire for accuracy is confirmed by the contemporary translation by Robert Alter, himself fiercely dedicated to rescuing the original Hebrew: he chose “grass meadows.”

One can scrutinize every verse of the Bay Psalm Book online. The text rewards such study, but it does not explain why the first book printed in America was a Psalter. Psalters are an unfamiliar genre for many, even those who worship regularly. Psalm-singing had for centuries been the demesne of a hand-picked choir, but the English Reformation invited the voices of the entire congregation. This printing of the Psalms in verse, set to meter, allowed them to be sung by all. Thus the Bay Psalm Book is a kind of hymnal.


Denominations still print original hymnals today, and every new printing marks time and documents tastes. Earlier this year, I interviewed a church organist who was retiring after more than sixty years of service. She did not measure those years in calendrical or liturgical terms, in Christmases, Easters, or even pastors, but hymnals. “I’ve played five different hymnals,” she told me. After she said it, I calculated that my entire life was only three hymnals.

America’s history spans just a few centuries, but hundreds of hymnals. Colonists came seeking religious freedom, so the first book they printed was not a political tract or even a Bible, but a hymnal: a book to be used regularly in communal and even private worship. The intended use of the Bay Psalm Book tells us why it was America’s first book; it also tells us why one of the eleven remaining copies will be sold at Sotheby’s.

Last December, on a Sunday like so many Boston Sundays, one that began in sunshine but gave way to snow showers, three hundred members of Old South Church gathered for a congregational meeting. After hours of debate following weeks of discussion, they voted to sell one of their two copies of the Bay Psalm Book.

The story of that vote can be found on the Old South Web site between “December brings life-changing, death-changing conversations” and “Typhoon Haiyan Relief.” Its placement explains why the Church decided to sell. Just as in 1873, when the congregation divested themselves of their historic Old South Meeting House, the very site that had hosted the debates that led to the Boston Tea Party and where Benjamin Franklin had been baptized, they decided again last year that divestment was necessary.

Reverend Nancy S. Taylor, Old South Church’s senior minister and C.E.O., describes how “members voted in overwhelming numbers to transform treasures into ministry.” At one time, Old South Church owned five copies of the Bay Psalm Book. Now, hoping to fund its ongoing existence, it will be left with just one.

Newspaper headlines on Wednesday will surely list the millions of dollars the Bay Psalm Book sells for, but to understand the sale, one might convert those millions into another currency. Just as centuries can be understood in hymnals, one hymnal’s worth might be better understood as meals and housing for the homeless, literacy programs for new learners and those who speak other languages, after-school programs for youth, or canned goods on food-pantry shelves.

Casey N. Cep is a writer from the Eastern Shore of Maryland. You can follow her on Twitter @cncep.

Photograph by Emmanuel Dunand/AFP/Getty.

Stop sending greeting cards postcards printed

In recent years, various departments and units in the new year's day, Spring Festival, but through the purchase, printed and send greeting cards, postcards, calendars and other items to express greeting, behind this seemingly It's only human, "card", is not a small number of wasted public funds, and a micro corruption can not hide it the casual "". Recently, the provincial Commission for Discipline Inspection issued a notice of the implementation of the central provisions, no public funds to buy Printing to send greeting cards, postcards, calendars and other items.

The diversification of means of communication to send paper greeting cards, the traditional way to exchange feelings gradually lost its glamour. Phone, SMS, online chat, group also provides a platform for the exchange, which is simple and convenient. Many units card even unit leader signature is printed, is lack of sincerity. Some units in an area, the distance is not far, also by mail to send greeting cards, even between and within a system of basic unit also send cards to each other. In comparison, send greeting cards is a waste of resources, but also spend time.

the Australian packaging giant Amcor divides into two

According to reports, the Australian packaging giant Amcor will be a global business restructuring, the company One divides into two. Amcor said, the company will continue to retain its independent plastics business unit, and the business integration to other units, the establishment of a new company.

It is reported, Amcor has made significant business adjustment is because the termination of the distribution and the Australian packaging company (AAPD) cooperation. AAPD also at the end of the year to the identity of the listed Independent Company. Since then, AAPD will be responsible for the Australian and New Zealand markets fiber, glass and drink cans packaging operations, while Amcor focuses on Australia and North America packaging business. The two sides to terminate the cooperation is mainly because the Amcor soft and hard plastic packaging business is too strong, limits the developing space of AAPD.

A Amcor spokesman said, in the termination of cooperation with AAPD, company conducted a major adjustment to the business unit's, further defined the development goals and strategic deployment of next year. The next few years, the company focus will shift to soft and hard plastic packaging and tobacco packaging.

Edible packaging materials into the market

 With the idea of low carbon environmental protection has become the main melody of society, many areas in practice, so is the field of packaging materials. The food processing industry rapid development, the packing is also increasing.

It is understood, green packaging materials on the market there are many, generally can be divided into repeated reuse and regeneration of the packing material, edible packaging material, biodegradable materials and paper materials.

Repeated use of packaging materials are mainly used for glass bottle packaging beer, beverage, can be repeatedly used for many times; packing material regeneration is mainly plastic packaging, using physical methods of treatment can be made of recycled packaging containers, with chemical methods can be made into renewable packaging products. But these two methods a fly in the ointment, only to reduce the pollution to the environment, to finally face the problem of the pollution of the environment.

Biodegradable packaging materials used can be self degradation and reduction, no pollution to the environment; paper packaging recycling made of natural plant fiber utilization value is very high, the technology is also very mature.

Edible packaging material with natural edible substances (such as polysaccharides, proteins, etc.) as raw material, through different molecular interaction and the formation of edible packaging film. According to the different material and technology, can be divided into polysaccharide edible packing film, protein edible packaging film, composite edible packaging film.

Green packaging box made of France by sucrose showed that, this kind of packing has been developed, into the packaging market is, will have the use of space and more development prospect.