Production and marketing demand of China paper packaging industry forecast

China paper packaging production enterprises are in the scale development stage, enterprise scale is also further promote the upgrading of the industry. But can not be ignored, environmental issues become particularly important national paper industry, paper products packaging production enterprises reduce consumption costs will increase in the sewage; on the other hand, international paper products packaging enterprises continue to increase investment in china.

China paper packaging industry after nearly 30 years of development, has now reached the middle stage of industrialization, the prototype scale, intensive development has formed. In recent years, along with the waning of the financial crisis, foreign paper packaging market; at the same time, some Chinese paper packaging products export enterprises by the transformation from domestic to export, domestic policies to support the paper packaging industry, development situation of thriving China paper packaging industry. In 2011, China paper packaging industry production scale expansion, and the increase in more than 25%, the industry achieved sales of 327248000000 yuan, total industrial output value of 334413000000 yuan.

Paper packaging industry in many products, mainly corrugated, honeycomb paper and embossed paper three categories, derived from the three categories of paper packaging and carton, paper bag, paper cans, paper pulp, paper box, carton and paper cups are large sales scale industry product market products. In 2011, China's total production of carton (corrugated) 28561000 tons, an increase of 15.56%; carton market growth rate of 17%; paper consumption reached 25417000000, year-on-year growth of 12.84%.

China paper packaging industry over the scale of production more than 4000 enterprises, the vast majority of small and medium-sized enterprises; even after 20 years of development, a number of scale, technology advanced production enterprises have emerged within the industry, but overall, paper packaging industry concentration is still low, the atoms belonging to the market structure, industry competition very fierce. At the same time, in the huge amounts of paper packaging market demand in China and the trend of rapid growth, the main global paper products packaging production enterprises have entered the Chinese market, industry increasingly competitive market.

Paper products packaging, the use of a wide range, the use of various types of packaging paper products throughout the human life and production aspects. With the application of paper packaging products in the field of consumption of consumer behavior, also on the travel industry for the sales target, originally do not attach importance to the marketing of products paper products industry put forward new requirements, performance design and decoration design have become the industry product development direction of paper packaging products, new equipment, new technology, various new techniques have been developed to design the bending compression is strong, good printing effect, packaging varieties more paper packaging, to meet consumer demand.

China paper packaging production enterprises are in the scale development stage, enterprise scale is also further promote the upgrading of the industry. But can not be ignored, environmental issues become particularly important national paper industry, paper products packaging production enterprises reduce consumption costs will increase in the sewage; on the other hand, international paper products packaging enterprises continue to increase investment in China, adopt the alliance, merger strategy, the domestic paper packaging products business further development pressure. Overall, opportunities and challenges coexist in the domestic paper packaging industry, paper packaging production enterprises especially need to establish and technical equipment brand advantage updating forward, to gain the ability to participate in international competition and advantage.