Paper media really go into a cul-de-sac?

Recently, see the news said, in the streets of Beijing intelligent robot -- Book machine has become the "idler". As early as in the previous, the first to see its shadow, was living in Beijing area inside, like a glass window, you can see the book neatly placed above the array, in the dark night, particularly bright.

Out of curiosity, I first observed it close, like a glass display window, which quietly placed a row of books, felt for the first time, library can be so convenient, very good, but recently saw its news, why is it the situation now is not very good? It's original intention, is to make people easy to read, to develop good study habits, can look now, it seems it into place, as.

The ATM had recently become no one shows any interest in the decoration, from which can be seen a question, is it right? Printing paper books brilliant already not in? Or automatic book machine system trouble cause nobody using it? Think carefully, or a reason occupies most.

By printing paper media influence, actually not only this book robot. There are many associated with the media industry, such as kiosks, magazine, newspaper and so on are controlled by its associated. Even watching the news said, Nanjing is the biggest secondhand bookstore closed, and similar bookshop basically out of the market. After hearing this news, in fact there is little lost. Those who love Amoy book people without can Taoshu paradise, there was some regret. At the same time, the old bookstore may soon be put into history.

Although the author of books is not much, but is also a love Amoy book, remember the time in the university campus, every day will have Taoshu market, every day, whether do you want to buy, will go to stroll, if there are books, will win. Now occasionally in the roadside stalls can be seen, or three times a year Ditan book is particularly worth a visit.

In fact, and it's not good to do only the old business, even the book business is not good to do. In the final analysis is a reason: print toward digital printing media is fading gradually, age.

I wasn't here advocating print doomsday, but in recent years, both the world famous play, or famous magazine, have to stop printing, turned towards digitalization. Not their own will, which is the result of the historical nature.

In October 31st, New York Times (NYT) the company announced , three quarter loss of $24000000, the same period last year profit of $2700000. Was mainly due to the sale of "Boston Globe" and other new England media asset writedowns. Three quarter revenue of $362000000, compared with a $355000000 last year growth of 1.8%, still below the average analyst forecast of $417000000. The company's overall advertising revenue fell 2% from the same period last year of $141000000, to $138000000, mainly due to sharp decline in classified and retail advertising revenue. Print advertising revenue fell 1.6%, digital advertising revenue fell 3.4%. Digital advertising revenues as a share of total advertising revenue also fell to 23.8% from 24.7% last quarter.

However, the good news is that the number of the company's pay electronic users over the same period increased by 28%, reaching about 727000. Distribution of income grew 4.8%, to $204000000. New York Times decided three years ago, some Internet content need to pay to use, is very important for the transformation of the newspaper. New electronic version has more than 700000 subscribers, and through mobile phone reading news demand amplification, the print edition of the future can not guarantee. The future goal is to browse the CO content free visitors into paying subscribers.

In fact, the printing paper media although the decline, but the brand and its impact on, as long as have some readers, continue to provide necessary content for the reader. The paper is not the end, the author thinks, this is only way of reading and the media controversy, believe the media charm won't disappear. Print media also will find its way.